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Personal brand vs business brand!

It's a question I get a lot and a conundrum many business owners find themselves in. Including me! As I've now made the decision to stop working under a business name and move to a personal brand ( yes! You heard it here first, watch this space) I had to speak to someone who has done this very thing!

When I connected with Katrina McCarter for our last podcast (episode 32) she told me that this was something she was working towards. Now her Personal Brand is out in the world and the clarity she...

Are you truly showing up as you?

Unapologetically?
Confidently?
Authentically?

I'll be honest, last year I realised I wasn't! YEP! Me, the personal branding specialist. Why, because I was still suppressing parts of me.

In this episode we get into some real talk and I share about how this came out for me, how I'm working through it and how you can too.

I want to help you show up and shine, and I will always share my experience and journey honestly with you too.

It's a juice one - enjoy!

Meet Shannah Kennedy and Colleen Callander the co-founders of Human Elevation.

Shannah Kennedy, a high performance coach and her client - former CEO of Sportsgirl joined forces to bring the best skills in the business of life and leadership together under the pillars of life leadership and longevity for high performance living without the burnout.

Their mission is to empower individuals to live their greatest lives and achieve their ultimate best without succumbing to burnout. This movement is aptly named Human Elevation.

In this episode, we delve into their collaboration and discuss the importance of high-performance living, finding balance, and...

Do you ask for testimonials?

When did you last get one?

It's one of the key things I find lacking with my clients - they are not asking people for words about them!

It is so important and often it's left til last. But your clients and customers words can help you get clearer on your message. We get so stuck in our head and stuck in our ways about how we speak about ourselves. But your customer/ clients experience is different and it's important.

Testimonials are also a huge confidence booster! Your audience have lovely things to say about...

Entrepreneur. Whole person and Mum of 2. Consultant. Side-gigger.

Love the way Laura Campbell described herself for this episode. She's this an a whole lot more! I had the pleasure of meeting Laura through Mums and Co., and I have been truly inspired by her remarkable journey.

Based on the Gold Coast with her family, Laura has designed a groundbreaking baby carrier called the HipSurfer Hip Seat. This innovative product, the first of its kind in Australia, is aimed at alleviating the challenges of parenthood. Inspired by her own experiences managing symptoms of arthritis and carpal tunnel while raising her...

How do you start building your personal brand?

Well you gotta know where you are to know where you're going!

A brand audit is ALWAYS my first step on the branding journey.

What does that even mean?
It means doing a deep dive into how you're currently showing up and looking at you the way the world sees you.

Have you googled yourself?
When did you last look at your website?
Does your email signature have the correct details?
How often are you posting on linkedin?
What events have you attended this year?

All of these things add up to...

In this podcast episode, we are joined by the amazing Irina Castellano, an authorised foster carer and dedicated parent who has created an incredible coaching business.

I originally mentored Irina in the "How to Live and Love Your Brand" course. Irina's story of fostering and adopting children is truly inspiring, especially now that there are hundreds of vulnerable children without safe homes and some even being kept in motel rooms while they wait to be placed.

Irina's work has been featured in numerous media outlets and she runs nationally accredited foster care programs and adoption seminars. With her 20 years...

“I don’t need to market myself, I get business through word of mouth and referrals.”

Wrong!

If you’re not telling people WHO you are, WHAT you offer & HOW they can work with you, then you’re going to struggle to have a sustainable business.

I used to say this and many more things, for 10 long years of my business. I was my only business card - and although I’m very good at talking about who I am and what I’m up to (attending events, networking, conferences etc.) I wasn’t very good at sharing HOW people could work with me...

Who struggles with pricing?
Cashflow?
Budgeting?

Yep, it's pretty common in small business and there's a lot of secret shame and guilt about not knowing your money stuff.

Justine McLean is all about doing business better. From the moment I met her, she was sharing her kind wisdom and I could feel her 30 years of experience in business instantly. She's practical and proactive, and she has the years of business experience to back it up.

In this episode we talk about how Justine got to be where she is today, why your money stuff could be holding you back,...

Why India for my next retreat?

You don’t see India. You don’t smell it, taste it, touch it or hear it. You feel it. India gets under your skin and enlivens the senses like no place I’ve ever known. India is hands down my favourite country in the world. Some of the most transformative experiences of my life have happened in India. It is part of me - and I can’t wait to share it with you.

This land has given me opportunities I could only ever have dreamed of!
And I want to share it with you!!

Join us...